VistaPrint to Provide Personalized, Cost-Effective Solutions to Amway's European Direct Sellers
HAMILTON, BERMUDA -- (Marketwire) -- 11/06/08 -- VistaPrint Limited (NASDAQ: VPRT), thesmall business marketing company, today announced a strategic partnershipwith Amway Corp. As part of the agreement, Amway will offer VistaPrint'shigh-quality marketing materials that are specific to Amway brands to itsindependent European sales representatives. These include business cards, postcards andpromotional materials.
The sales representatives can log onto a specialized Website to createcustom branded materials for Amway's European power brands includingNUTRILITE™ and ARTISTRY™. These individual sellers can create personalbusiness cards with their logo while also taking advantage all ofVistaPrint's popular marketing solutions. Products can be ordered andreceived in as little as three business days. The European roll out isexpected to be completed by the end of 2009.
"Amway has millions of sales representatives in Europe. We wanted toprovide them with marketing materials that would give them a professionalimage which stays consistent with our corporate brands," said LutzHaedrich, partner store manager Europe at Amway. "This partnership withVistaPrint will allow the sales representatives to order a number ofcost-effective marketing materials that will help grow their individualbusiness while our brand gains exposure on national level."
VistaPrint offers small businesses peace of mind by providing everythingthey need to market their business. Products include high-quality andlow-cost printed products such as holidaycards, brochures, mailing labels, and rubber stamps;promotional apparel including hats and T-shirts; and marketing servicessuch as copywriting, Websites, design and postcard mailing. The companyalso offers a number of helpful videos and articles on marketing theirsmall business in their virtual LearningCenter.
"VistaPrint has a successful track record of providing marketing solutionsto companies that have franchises and individual sellers. Partnering with aglobal direct selling leader like Amway is a great way to showcase ourmarketing solutions capabilities for larger companies," said James Welsh,manager of European partner programs at VistaPrint. "As a global company,VistaPrint is constantly looking for ways to increase a long-termcompetitive advantage in the marketing solutions marketplace and thispartnership with Amway is a perfect example of that. This solution is alsoan effective marketing channel for Amway and their independent Europeansales representatives."
About Alticor
Alticor, Inc., (www.alticor.com) is the parent company of Amway Corp.,Quixtar Inc., Access Business Group LLC and Alticor Corporate Enterprises.Headquartered in Ada, Michigan, USA, Alticor and its affiliates offerproducts, business opportunities, manufacturing and logistics services inmore than 80 countries and territories worldwide. In its most recent fiscalyear, the company reported worldwide sales of $7.1 billion.
About VistaPrint
VistaPrint Limited (NASDAQ: VPRT) is the small business marketing companyhaving served over 16 million customers world-wide. VistaPrint offers smallbusinesses everything they need to market their business with brandidentity and promotional products, marketing services and electronicmarketing solutions. A global company, VistaPrint employs more than 1,600people and operates 19 localized Websites serving over 120 countries aroundthe world. A broad range of marketing products and services are availableonline at http://www.vistaprint.com. VistaPrint's products are satisfactionguaranteed.
VistaPrint and the VistaPrint logo are registered trademarks of VistaPrint.All other brand and product names appearing on this announcement may betrademarks or registered trademarks of their respective holders.
Contacts:
Jason Keith/Jeff Esposito VistaPrint 781-652-6444
Monica Milone Amway +39 02 9046337