Ada (Michigan), July 19: Amway is reworking its direct sale strategy in India to get closer to consumers.

The wellness, beauty and homecare products firm, which expects a quantum jump in sales in India, is planning to turn its 54 distribution centres into showrooms to give consumers a first-hand experience.

So far, direct selling agents went to the consumers’ homes and sold the Amway products.

As a company that pioneered direct sales, Amway did not have a brick-and-mortar presence.

Amway, the direct selling FMCG firm, has said it plans to invest around Rs.1.85bn ($37m) over the next three years in India, confirming its interest in the local market. The company said the money will be used to acquire land for its headquarters in the National Capital Region, as well as for opening branches in other cities.

The headquarters will require an investment of around Rs1.0bn-1.5bn, and the five to eight branches it plans to open will require an investment of about Rs.2.0bn-4.0bn each. The company presently has 127 offices and pick-up centres across India, as well as 55 warehouses.

Amway is also expanding its product offers in India, and said it aims to reach sales growth of Rs.25bn ($500m) by the fiscal year ending March 2013.

source: http://www.kamcity.com/namnews/asp/newsarticle.asp?newsid=46902 

Amway India Enterprises, a part of the Amway Global Community, has recorded a turnover of Rs.1128 cr in 2008 (US$231million), registering a robust growth of 40 percent over the last fiscal year.

''Amway India clocked Rs.800 cr turnover in 2007. The company aims to reach 2,500 cr turnover by 2012,'' said Amway India’s eastern region vice president Diptarag Bhattacharjee.

''We had set a target of Rs.850 cr turnover for 2008. Riding on the success of some big ticket launches and new strategic business decisions, we have been able to cross the magical figure of Rs.1,000 cr and finished with Rs.1128 cr turnover in 2008,'' he said while addressing mediapersons here yesterday.

The less privileged children of a school for hearing and speech impaired here can now look forward for better education, healthcare and nutrition.

Amway Opportunity Foundation unveiled “Project Sunrise”, a global welfare initiative for the less privileged child. Amway Opportunity Foundation, the corporate social responsibility arm of Amway India Enterprises Private Ltd, will partner Kshitish Muk Badhir Vidyalaya (School for hearing and speech impaired) in Ranchi, for three years.