Amway, the direct selling company, is looking to grow its operations in markets including the UK and is expected to launch its first consumer facing marketing campaign early next year.

As the main rival to Avon, Amway has opened its first retail store, situated in London. It is planning to make the UK a main focus for growth. The expansion plans for the US-based Alticor-owned company comes as it celebrates its 50th anniversary.

The London store stocks its entire product range which includes skincare, hair care, cosmetics, homeware, nutritional supplements and domestic cleaning products.

Amway's Creme LuXury by ARTISTRYâ„¢, the first product to be endorsed by actress Sandra Bullock, has been listed as a finalist in the Best New Skincare Product of the Year category for the prestigious 2009 UK Beauty Awards.

Nominated by Beauty PR agencies and short-listed by Beauty editors, the shortlisted products are then voted for by the general public.

The British subsidiary of multi-level marketing group Amway has fought off a renewed legal bid by the Government to close it down as a purveyor of "unachievable dreams".

Three Court of Appeal judges rejected a challenge by Business Secretary Lord Mandelson to a High Court judgment clearing Amway (UK) of allegations that it was running what amounted to an illegal lottery and unlawful trading scheme.

The High Court dismissed a winding-up petition brought "in the public interest" by the then Secretary of State for Business, Enterprise and Regulatory Reform, John Hutton, after Amway gave undertakings regarding the future conduct of its business.

On Thursday the appeal judges unanimously ruled against argument by Government lawyers that Amway should be wound up on the ground that its business was "inherently objectionable".

MILTON KEYNES, Jan 28. Amway UK has announced their sponsorship of the Milton Keynes Dons Football Club. Other official partners of the MK Dons include Marshall, Buckingham, Case Security, Thomas Cook, McCann Homes. According to Amway, this sponsorship provides a great opportunity to increase the awareness of Amway and NUTRILITEâ„¢ as well as support a successful local football team and a link to the local community. Amway's UK headquarters are located in Milton Keynes.

Amway UK will provide the team with health and nutritional products with expert advice from our product trainers. They aim to work with the MK Dons to support Corporate Social Responsibility and do local charity work with the club that is vital to the local area and for Amway's commitment to the UNICEF One by One programme.

source: http://networkmarketingroi.blogspot.com/2009/01/amway-uk-announces-football-sponsorship.html