World’s Leading Brand of Vitamin, Mineral and Dietary Supplements* Becomes “Institutional Sponsor of AC Milan”
Cornerstone of Agreement Focuses on Scientific Collaboration of Players’ Fitness, Training and Nutritional Needs
Today Nutrilite announced a sponsorship agreement with AC Milan – the most successful soccer club in the world. AC Milan boasts three Intercontinental Cups, one FIFA Club World Cup, seven European Champions Clubs’ Cups, five European Super Cups and two UEFA Cups Winners’ Cups. The global agreement designates the Nutrilite brand as the “Official Nutrition Supplement of AC Milan” and provides the brand with a hybrid of multi-media and promotional rights to the club over the next two years.
"Equally important to the marketing and media benefits we secured with AC Milan is the ability to be on the forefront of cutting-edge scientific research and sports training of world-class athletes through the Milanello Training Center", said Amway CMO Candace Matthews. "More specifically, by collaborating with Milan Lab, we can showcase how our Nutrilite products help the team achieve optimal health."
Nutrilite, Ronaldinho and AC Milan
Earlier this year, Amway signed two-time FIFA Player of the Year and AC Milan Forward Ronaldinho to a global endorsement agreement and named him Global Spokesperson for the Amway One by One Campaign for Children. Since 2003, Amway’s philanthropic program has impacted more than 5.5 million children, contributed 839,000 employee and business owner volunteer hours and shared over $52 million (USD) worldwide.
As part of this campaign, the Nutrilite brand’s Goal by Goal Program has committed to donating $10,000 (USD) to the AC Milan Foundation for every goal Ronaldinho scores in Italy.
"Throughout the process of structuring this agreement with Nutrilite, we quickly learned that we share very like-minded principles and philosophies of doing business. We’re both leaders in our respective fields and the corporate citizenship demonstrated by the Ronaldinho Goal by Goal campaign is a natural extension to our ongoing efforts with the AC Milan Foundation," said A.C. Milan Sales Director Mauro Tavola.
| < Prev |
|---|