Amway, the direct selling company, is looking to grow its operations in markets including the UK and is expected to launch its first consumer facing marketing campaign early next year.

As the main rival to Avon, Amway has opened its first retail store, situated in London. It is planning to make the UK a main focus for growth. The expansion plans for the US-based Alticor-owned company comes as it celebrates its 50th anniversary.

The London store stocks its entire product range which includes skincare, hair care, cosmetics, homeware, nutritional supplements and domestic cleaning products.

On 26th April 2009, a ‘Milan Day’ dedicated to the NUTRILITE sponsorship of AC Milan Football Club was held in the Amway Promotional Center in Italy.

Invited to the event were the top 100 performing ABOs in NUTRILITE sales during 2008, plus Diamonds, Focus Group members and a very special guest … FRANCO BARESI, one of the most famous AC Milan players of the 80’s and 90’s.

The attendees enjoyed a number of presentations around the subject of ‘The NUTRILITE Brand and sport’, as well as a special interview with Franco Baresi himself.

The top 50 ABOs for the NUTRILITE Brand were extended a further invitation to watch the AC Milan-Palermo match in the San Siro Stadium that day. AC Milan powered to a 3-0 win and it was a fabulous experience, despite the slightly gloomy weather!

April 9, 2009: Amway Hellas participated with great success as the official cosmetics sponsor of the 5th International Athens Xclusive Designers Week (AXDW) held in the National Insurance Conference Centeer, Athens, from 3 to 6 April.

217 models using Amway brands E.Funkhouser New York and Artistry presented new trends in fashion on 17 catwalks. Amway, one of the largest and most successful direct sales companies worldwide, has more than 450 high quality products, including E.Funkhouser New York, professional quality cosmetics designed for the modern woman, and Artistry, which has for 35 years lead the latest developments in skin care.

Amway de España has reported sales of €7.5 million for 2008, a 14% increase over 2007 sales of €6.6 million.

With a catalog of over 450 quality health and beauty products and high quality health, Amway distributors in Spain have followed an upward trend in recent years. Jordi Marín, Director General of Amway Spain and Amway Portugal, said:

Amway's Creme LuXury by ARTISTRYâ„¢, the first product to be endorsed by actress Sandra Bullock, has been listed as a finalist in the Best New Skincare Product of the Year category for the prestigious 2009 UK Beauty Awards.

Nominated by Beauty PR agencies and short-listed by Beauty editors, the shortlisted products are then voted for by the general public.

The British subsidiary of multi-level marketing group Amway has fought off a renewed legal bid by the Government to close it down as a purveyor of "unachievable dreams".

Three Court of Appeal judges rejected a challenge by Business Secretary Lord Mandelson to a High Court judgment clearing Amway (UK) of allegations that it was running what amounted to an illegal lottery and unlawful trading scheme.

The High Court dismissed a winding-up petition brought "in the public interest" by the then Secretary of State for Business, Enterprise and Regulatory Reform, John Hutton, after Amway gave undertakings regarding the future conduct of its business.

On Thursday the appeal judges unanimously ruled against argument by Government lawyers that Amway should be wound up on the ground that its business was "inherently objectionable".

MILTON KEYNES, Jan 28. Amway UK has announced their sponsorship of the Milton Keynes Dons Football Club. Other official partners of the MK Dons include Marshall, Buckingham, Case Security, Thomas Cook, McCann Homes. According to Amway, this sponsorship provides a great opportunity to increase the awareness of Amway and NUTRILITEâ„¢ as well as support a successful local football team and a link to the local community. Amway's UK headquarters are located in Milton Keynes.

Amway UK will provide the team with health and nutritional products with expert advice from our product trainers. They aim to work with the MK Dons to support Corporate Social Responsibility and do local charity work with the club that is vital to the local area and for Amway's commitment to the UNICEF One by One programme.

source: http://networkmarketingroi.blogspot.com/2009/01/amway-uk-announces-football-sponsorship.html

Birmingham Royal Ballet is following in the footsteps of the Olympics and taking its shows to China.

The company flew out this week for a tour taking in the cities of Beijing, Shanghai and Birmingham’s sister city Guangzhou.

The company, which toured Japan last January and visited Hong Kong the previous year, is taking two full-length works on the tour – Romeo and Juliet and Beauty and the Beast.

Created by BRB director David Bintley, Beauty and the Beast was premiered at Birmingham Hippodrome in December 2003 and has toured the UK and Japan. Based on the classic fairy tale, it tells the story of Belle and her captivity at the hands of the Beast.

Kenneth MacMillan’s Romeo and Juliet was first performed by Birmingham Royal Ballet in 1992 and has remained a popular work in the company’s repertoire.

It gained national recognition three years ago when it was the basis of the Channel 4 television series Ballet Hoo, in which youngsters from disadvantaged backgrounds took part in a performance at Birmingham Hippodrome.