Amway zones in on Latin America
- Details
- Published on Thursday, 23 October 2008 12:49
- Written by Amway Watch
Having established a strong presence in North America and China, US direct-sales cosmetics company Amway (Alticor) is now bolstering its operations in Latin America, particularly in Brazil. “Amway will invest around $230m until 2012 to consolidate its presence in the Latin American market and will be investing around $100m [in Brazil],” Amway Brazilian managing director André Raduan told Cosmetic News. He says Amway is concentrating on targeting lower-income consumers via the launch of new skincare, haircare, fragrance and nutritional supplement brands positioned at a lower-price range.
Amway will also open six “experience centers” in Brazil through the end of 2009, starting with new doors in Rio de Janeiro and Sao Paulo early next year. The experience centers—a model that has been used in international markets including Asia and Europe—are used as promotional tools to recruit consumers and sales affiliates and promote consumers’ experience with Amway products. Raduan says Amway is projecting annual sales of some $550m in Latin America through 2012. Amway posted global sales of $7.4bn in 2007.
source: http://www.cosmeticnews.com/visit/affichage/asp/headlines_article.asp?id_article=28498
