Amway Experience Center Opens in Brazil
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- Published on Wednesday, 19 August 2009 16:37
- Written by Amway Watch
Rio de Janeiro was the location for Amway to open it's first "concept" shop in Brazil. The opening was held yesterday, August 18, 2009. The store encompasses 500m2 in the center of Rio. Another "Amway Experience Center" is planned to open in Sao Paulo in November.
The shop symbolises a repositioning of the brand in Brazil, which arrived in the country as a company known for home care products. Amway do Brasil today is focused on health and beauty and has created specialized packaging designed for the Brazilian market.
Ronaldinho and Nutrilite Kick Off Celebrity Football Friendly for Sãu Paulo Charity
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- Published on Friday, 07 November 2008 16:16
- Written by Amway Watch
World's Leading Brand of Vitamin, Mineral and Dietary Supplements Teams Up with Brazilian Soccer Star in an Effort to Raise Money and Awareness for GRAACC Children's Hospital
São Paulo, BRA (July 8, 2008) – International soccer icon Ronaldinho hosted the first ever “Nutrilite Celebrity Football Friendly” charity soccer match in São Paulo today at the ‘A Hebraica’ Sports Club.
The star studded event raised R$50,000 for GRAACC, a hospital in São Paulo that strives to ensure that children with cancer have the best access to treatment and a cure with state-of-the-art scientific technology, along with providing patients with quality of life.
Read more: Ronaldinho and Nutrilite Kick Off Celebrity Football Friendly for Sãu Paulo Charity
Amway zones in on Latin America
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- Published on Thursday, 23 October 2008 12:49
- Written by Amway Watch
Having established a strong presence in North America and China, US direct-sales cosmetics company Amway (Alticor) is now bolstering its operations in Latin America, particularly in Brazil. “Amway will invest around $230m until 2012 to consolidate its presence in the Latin American market and will be investing around $100m [in Brazil],” Amway Brazilian managing director André Raduan told Cosmetic News. He says Amway is concentrating on targeting lower-income consumers via the launch of new skincare, haircare, fragrance and nutritional supplement brands positioned at a lower-price range.
Amway will also open six “experience centers” in Brazil through the end of 2009, starting with new doors in Rio de Janeiro and Sao Paulo early next year. The experience centers—a model that has been used in international markets including Asia and Europe—are used as promotional tools to recruit consumers and sales affiliates and promote consumers’ experience with Amway products. Raduan says Amway is projecting annual sales of some $550m in Latin America through 2012. Amway posted global sales of $7.4bn in 2007.
source: http://www.cosmeticnews.com/visit/affichage/asp/headlines_article.asp?id_article=28498
Amway Brazil named one of Brazil's top companies
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- Published on Saturday, 21 June 2008 17:49
- Written by Amway Watch
Amway Nutrilite do Brasil was named by the Great Places to Work Institute as one of top 100 best companies in Brazil in 2007.
The award recognizes that a companies' interest in and capacity for satisfying their employees has increased year after year, producing a clear demonstration that the companies are not just valuing their employees, but also realizing that a great workplace can give more value to their share-holders.
