Amway Launches Personal Care Range for the Latin Market
- Details
- Published on Tuesday, 14 July 2009 10:21
- Written by Amway Watch
Amway introduced two new lines in December 2008, specially created for the Latin American market. The Moiskin and Ertia lines are part of a strategy to focus on personal care in the region. According to a report from Amway, the initiative seeks to multiply its possibilities of covering a wider market. Both lines are based on selective natural ingredients from the Amazon region—produced with the support of the Access Business Group R&D team.
Moiskin, a face care line, features the company’s Years Free antiaging system. Products in the line are formulated for specific age groups. The Ertia line includes shampoos, conditioners and soaps.
source: Global Cosmetic Industry; Mar2009, Vol. 177 Issue 3, p22
