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Amway Latin America

Amway Experience Center Opens in Brazil

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amway_brasil_experience_centerRio de Janeiro was the location for Amway to open it's first "concept" shop in Brazil. The opening was held yesterday, August 18, 2009. The store encompasses 500m2 in the center of Rio. Another "Amway Experience Center" is planned to open in Sao Paulo in November.

The shop symbolises a repositioning of the brand in Brazil, which arrived in the country as a company known for home care products. Amway do Brasil today is focused on health and beauty and has created specialized packaging designed for the Brazilian market.

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Amway Launches Personal Care Range for the Latin Market

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moiskin

Amway introduced two new lines in December 2008, specially created for the Latin American market. The Moiskin and Ertia lines are part of a strategy to focus on personal care in the region. According to a report from Amway, the initiative seeks to multiply its possibilities of covering a wider market. Both lines are based on selective natural ingredients from the Amazon region—produced with the support of the Access Business Group R&D team.

Moiskin, a face care line, features the company’s Years Free antiaging system. Products in the line are formulated for specific age groups. The Ertia line includes shampoos, conditioners and soaps.

source: Global Cosmetic Industry; Mar2009, Vol. 177 Issue 3, p22

Ronaldinho and Nutrilite Kick Off Celebrity Football Friendly for Sãu Paulo Charity

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World's Leading Brand of Vitamin, Mineral and Dietary Supplements Teams Up with Brazilian Soccer Star in an Effort to Raise Money and Awareness for GRAACC Children's Hospital

São Paulo, BRA (July 8, 2008) – International soccer icon Ronaldinho hosted the first ever “Nutrilite Celebrity Football Friendly” charity soccer match in São Paulo today at the ‘A Hebraica’ Sports Club.

The star studded event raised R$50,000 for GRAACC, a hospital in São Paulo that strives to ensure that children with cancer have the best access to treatment and a cure with state-of-the-art scientific technology, along with providing patients with quality of life.
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Amway zones in on Latin America

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Having established a strong presence in North America and China, US direct-sales cosmetics company Amway (Alticor) is now bolstering its operations in Latin America, particularly in Brazil. “Amway will invest around $230m until 2012 to consolidate its presence in the Latin American market and will be investing around $100m [in Brazil],” Amway Brazilian managing director André Raduan told Cosmetic News. He says Amway is concentrating on targeting lower-income consumers via the launch of new skincare, haircare, fragrance and nutritional supplement brands positioned at a lower-price range.

Amway will also open six “experience centers” in Brazil through the end of 2009, starting with new doors in Rio de Janeiro and Sao Paulo early next year. The experience centers—a model that has been used in international markets including Asia and Europe—are used as promotional tools to recruit consumers and sales affiliates and promote consumers’ experience with Amway products. Raduan says Amway is projecting annual sales of some $550m in Latin America through 2012. Amway posted global sales of $7.4bn in 2007.

source: http://www.cosmeticnews.com/visit/affichage/asp/headlines_article.asp?id_article=28498

Nutrilite sponsored athlete Esteban Gutierrez wins Formula BMW Europe series

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Esteban GutierrezMonza, Italy – September 18, 2008 – Young and proudly Mexican talent Esteban Gutierrez, of the Josef Kaufman Racing team, finished his participation in the Formula BMW Europe series with excellent results.

After getting an excellent fourth place in Saturday's race, which offered many interesting takeovers,  and once again showed the level of competitiveness in the European series, in which future stars of the maximum category of world motor sports racing are found.  Only a few points were enough for the young driver to conquer the Formula BMW Europe championship, before the last race of the 2008 season which took place on Sunday and in which Gutierrez showed once more his talent and intelligence in front of thousands of fans that attended the historical Italian Circuit where the driver from Monterrey offered once again impeccable driving and in the end managed to cross the finish line in third place and thus close the Formula BMW season in the champion’s podium.
    
After 16 races, fans form all over the World will definitely never forget this orange and silver-striped race car number 7, which offered young and old a memorable season that will remain in the world motor sports books and will be a part of world auto racing history forever. His dedication, commitment, professionalism and personality will remain in the minds of all those who had the opportunity to share this season with the Mexican talent.

Gutierrez becomes the first champion of the series; after having achieved 3 pole positions, 7 triumphs (6 of the consecutive), 3 second places, two third places and 12 spots on the podium. Esteban was able to add up 353 points, 23 more than his talented teammate Marco Wittman, who took second place in the championship. With these results, Esteban and Marco helped their Josef Kaufmann Racing team also conquer the team championship, to thus reinforce that they were the best team of the season.  

“What can I say? It’s in credible to be able to finish the season on the podium. Up to the last race, all drivers improved more and more, which means that it was not easy. Now I feel that time flew by. This unforgettable experience started in Monza, Italy, only seven months ago, and suddenly I’m champion here in Monza and now all the tests and races are behind me. I thank God for the opportunity of being here representing my Mexico, my country, of learning so many things and at the same time maturing as a person and as a professional driver. I want to dedicate this achievement to all those people who believed in me, my family, my friends, fans, the media and my team and my sponsors Multigama, Nutrilite, and Nemak, I’ll never forget their unconditional support through good times and bad times. We will keep working very hard preparing every day to follow the right path in search of my dreams of one day becoming a Formula One driver, and to keep putting the name of Mexico way up high," Esteban commented.

State of the driver’s championship after 16 races of 16 (First 10 places):

1. Esteban Gutierrez (MX/Josef Kaufmann Racing) 353,
2. Marco Wittmann (DE/Josef Kaufmann Racing) 327,
3. Adrien Tambay (FR/Eifelland Racing) 260,
4. Daniel Juncadella (ES/Eurointernational) 237,
5. Tiago Geronimi (BR/Eifelland Racing) 187,
6. Michael Christensen* (DK/Double R Racing) 158,
7. Pedro Bianchini (BR/FMS International) 145,
8. Kevin Breysse (FR/DAMS Team) 136,
9. Carlos Huertas (Co/Double R Racing) 136,
10. David Mengesdorf* (DE/Mücke Motorsport) 124,

source: http://estebangtz.com/news/news67eng.htm

Amway Brazil named one of Brazil's top companies

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Amway Nutrilite do Brasil was named by the Great Places to Work Institute as one of top 100 best companies in Brazil in 2007.

The award recognizes that a companies' interest in and capacity for satisfying their employees has increased year after year, producing a clear demonstration that the companies are not just valuing their employees, but also realizing that a great workplace can give more value to their share-holders.

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