ADA, MI—NUTRILITE, the world’s leading brand of vitamin, mineral and dietary supplements, posted a record $3.1 billion in sales over the last 12 months as Amway/Quixtar’s message of optimal health resonates with consumers around the world.
Owned by Ada, Michigan-based Alticor, Inc., the NUTRILITE® brand has more than 200 nutritional supplements – including tablets, capsules, powder drink mixes, and nutritional snacks and bars—for sale to millions of consumers in more than 50 countries around the world by Amway and Quixtar independent business owners (IBOs).
“This is quite an accomplishment for the NUTRILITE brand and the many thousands of Amway and Quixtar IBOs,” said Alticor President Doug DeVos. “NUTRILITE has become a recognized brand globally and is on track for continued market growth in the years ahead as our IBOs continue to make deeper inroads with our health-conscious consumers.”
“This is a remarkable achievement within an extremely competitive global marketplace,” said Candace Matthews, Alticor’s chief marketing officer. “The market validates our findings that NUTRILITE’S array of vitamins, minerals and dietary supplements are among the best in today’s market and will remain so for years to come.”
Dr. Sam Rehnborg, president and CEO of the Nutrilite Health Institute and son of NUTRILITE founder Carl F. Rehnborg, said, “My father had such big dreams for this business. Hitting this milestone really justifies everything he believed in. People around the world are beginning to see, as he did, how important supplementation is to achieving and maintaining good health. And our multi-million sales network is carrying my father’s message to ever more consumers around the world.”
The elder Rehnborg began marketing multivitamin and multi-mineral food supplements in 1934 after he dedicated himself to studying the effects of a balanced diet and proper nutrition on people’s health. In 1972, Amway Corporation, now a subsidiary of Alticor, acquired a controlling interest in Nutrilite Products, Inc., and today emphasizes the importance of its products through its message of optimal health. Amway acquired the remaining shares in Nutrilite Products from the Rehnborg family in 1994.
About NUTRILITE™
NUTRILITE is the world's leading brand of vitamin, mineral, and dietary supplements, based on 2006 sales. NUTRILITE (www.nutrilite.com) is committed to total quality control of its plant concentrates from seed to finished tablet. It's the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms, located in California, Washington, Mexico, and Brazil. .* [*Euromonitor International]
NUTRILITE products are available exclusively through www.quixtar.com, Quixtar Independent Business Owners (IBOs) in North America, and Amway business owners internationally. For more information on NUTRILITE products, history, farming and manufacturing practices, visit www.Nutrilite.com.
###About Alticor, Inc.
Alticor, Inc., (www.alticor.com) is the parent company of Amway Corp., Quixtar Inc., Access Business Group LLC, and Alticor Corporate Enterprises. Headquartered in Ada, Michigan, USA, Alticor and it affiliates offer products, business opportunities, and manufacturing and logistics services in more than 80 countries and territories worldwide. In it most recent fiscal year, the company reported worldwide sales of $7.1 billion. For further information, please contact Alticor's media information line at 616.787.7565 or e-mail Alticor's media relations staff at
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7575 Fulton Street East Ada, MI 49355 USA 616.787.7565 This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Subscribe to this comment's feedwritten by TWS , July 02, 2008
And this was accomplished with out any of the current advertising thats going on in the U.S. and the continued addition/improvement to the product mix.
written by visioneer , July 24, 2008
I just got an update to some of the new products and pricing that are rolling out in the next few months and I believe Amway Global will continue to dominate the online health and beauty business!
The pricing on several supplements are being lowered by 1/3 to 1/2, and new, more retail friendly bars are coming out!
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