Quixtar, the North American arm of Amway, has again topped Internet Retailer's Health & Beauty website sales rankings, with $861 million in online sales for 2007, a 35% share of the online Health & Beauty market. Quixtar dropped from #20 to #26 overall, reflecting flat sales growth for the year and competitors continued growth.
Internet Retailer's ranking methodology involves contact with hundreds of online retailers and detailed surveys that need are filled out by company representatives. The magazine ranks based on sales figures provided by the companies and, where companies do not disclose, through analyst estimates. Quixtar received an "excellent" ranking for web site performance metrics, including a decent webpage download response time plus 100% "site availability" (based on 3,360 tests). Only five retailers ranked higher than Quixtar in overall sales received similar "excellent" ratings and only four could claim 100% availability.
source(s): The Real Quixtar Blog - Still Tops in H&B Sales
