Amway Online, Amway Europe's new e-commerce platform developed by Polish company e-point, was the winner of the main prize in a competition held by the International Project Management Association. IPMA is an international organisation established in 1965 which associates over 44,000 project management specialists from about 50 national representative bodies in all continents.
Award for Amway Online
Every year IPMA presents awards for the best international solutions in project management - IPMA Excellence Awards. This year, the jury of the 21st IPMA Congress in Cracow (19-20 June) presented the main prize in the Polish competition to Amway Online e-commerce platform – a joint project of e-point SA and Amway Polska.
The Project Excellence Award Polska strives to promote the best project management practises in Poland as well as the best Polish solutions abroad. The competition was joined by commercial companies, universities and public institutions. Qualification procedure was driven by experiences gained during organisation of international editions of the contest. The jury included, among others, members of the international IPMA organisation.
A Sales and Business Management Platform.
The goal of the Amway Online project was to launch a unified sales tool, which would also serve as a business management tool for hundred thousands of Amway IBOs and their clients. The platform combines sales, management and communication functionalities to form a single modern solution designed for the traditional direct selling model.
The measure of success of the brand-new e-commerce platform is the continuous share of Internet orders in total sales. In Poland where average Internet access for total population stands at 40%, the current quantitative share of Amway Online exceeds 80%. At the same time, the first five months of 2007 point out to a 29% growth in sales on the Polish market against the same period of last year.
We are very happy with our e-commerce platform – this solution is the perfect answer to direct selling. In business terms, it is a truly modern and visibly effective tool, which generates results. In a wider perspective, I believe that all of our e-commerce solutions contribute to development of the Amway brand as well as the entire direct sales sector. These are projects that prove to be effective in real life and testify to the synergy between the type of business provided by Amway and on-line sales. This is a great honour to garner this prestigious award for Amway Online in Poland – says Marek Sodolski, the General Director of Amway Polska.
The platform became a major success in Central and Eastern European states. With the current number of 300,000 registered users, the platform operates in 10 states and will be soon launched in 26 European countries.
Sales, Information, Communication
The new system was designed in line with the global J2EE standard for development of Internet solutions and is supported by IBM WebSphere, the world’s most popular e-business platform. On-line store functionalities are just one module of the entire Amway Online service. Orders may be placed by Amway distributors and their clients who hold a respective access code. The platform offers distributors, also known as Independent Business Owners, a tool for professional sales management, performance control, tracking order status, monitoring customer orders and product availability in the warehouse. Communication functionalities are a major element of the Amway Online concept. The service facilitates customer relations management for IBOs and supports communication of new products and promotions to distributors. It also serves as a major marketing tool which offers a reliable presentation of the company’s offer and the organisation itself. In addition, Amway Online users have access to services of partner companies – Inteligo on-line bank and virtual eDelikatesy food store. New elements of the system, including on-line accounting, e -learning for distributors and new partner stores will be launched in the nearest future.
The company projects that the share of Amway Online sales in Poland will exceed 90% next year.
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