KOH SAMUI : Amway Thailand, the country's largest direct sales company, is implementing new strategies to sustain long-term business growth and achieve an ambitious sales target of 20 billion baht within five years.

Preecha Prakobkit, managing director for Amway Thailand, said that despite poor economic and political conditions, Amway was confident that huge opportunities remained for the direct sales business in Thailand.

''We expect sales to reach 20 billion baht over the next five years with three core marketing strategies: consumer focus, performance-driven and innovation,'' he said.