Dr. Adikiat Irmworaniran, Director of Yasothon Hospital (seated 2nd right), together with Mr. Sak Tanaprakob, Vice President of Amway for Thai Society Foundation (seated 1st right), Ms. Prathana Knapp, Community Relations Manager of Operation Smile Thailand (seated 1st left), and Dr. Apichai Angspatt, Head of Operation Smile Thailand’s physician volunteers (seated 2nd left), recently announced a new mission to help correct cleft lips, cleft palates, and other facial deformities in children. The 12th mission under “One by One: Operation Smile” project provided surgical treatment to kids with cleft lips and cleft palates in Yasothon and nearby provinces.          This year, Amway for Thai Society Foundation allocated 1.5 million baht as financial support for the project. The Foundation also formed a sizable team of volunteers that comprised Amway Business Owners, Amway staff, physicians, and nurses. The mission was completed today, giving surgical treatment to a total of 133 children with cleft lips and cleft palates.

source: http://www.thaipr.net/nc/readnews.aspx?newsid=1D981D02F96BE70D33BEB5380868DA6C

US-based direct-sales company Amway (Thailand) beat the economic slump last year with annual sales of Bt11.5 billion, up 14 per cent from 2007. In terms of percentage, growth was the highest in five years.

"This is such a significant achievement given the bleak economic situation throughout the year.

The successful performance was due to a drive to expand the number of members and sales representatives significantly," said Kittawat Ritteerawee, general manager for business relations and marketing.

The result was in line with that of the parent company, Alticor, which announced record sales of more than US$8.2 billion (Bt290 billion) last year, up 15 per cent from 2007.

Two-thirds of the company's 58 affiliates recorded sales increases last year, including strong growth for Amway China, Amway Russia and Amway India.

Kittawat attributed Thailand's success partly to a company decision last July to reduce the annual membership fee from Bt350 to Bt100, making it more affordable to join the Amway network.

"The number of members increased 60 per cent to 700,000 last year, 60 per cent of whom are active members," said Kittawat.

BANGKOK - Amway, the largest direct sales and multi-level marketing firm in Thailand, has launched a 150 million baht (US$4.5 million) through-the-line campaign to boost membership sign-ups and sales for its trademark products.

Developed by Monday, the spin-off agency from Y&R Thailand, the ‘Amway member’ campaign comprises three TV spots, as well as magazine and banner ads. The activity will run until the end of this month.

The US-based company, which sells a variety of cosmetic, toiletry and nutritional products through local representatives, has ambitious plans for the Thai market and intends to grow its business to achieve 20 billion baht in sales over the next five years.

KOH SAMUI : Amway Thailand, the country's largest direct sales company, is implementing new strategies to sustain long-term business growth and achieve an ambitious sales target of 20 billion baht within five years.

Preecha Prakobkit, managing director for Amway Thailand, said that despite poor economic and political conditions, Amway was confident that huge opportunities remained for the direct sales business in Thailand.

''We expect sales to reach 20 billion baht over the next five years with three core marketing strategies: consumer focus, performance-driven and innovation,'' he said.