Following on from winning a regional Gold Award in this year's Reader's Digest "Trusted Brands" survey, Amway Hong Kong was further honoured at the Lisa Quality Life Awards 2008, receiving the "Best Direct Selling Company" award in recognition of its efforts.

Entrants were selected by public nomination while the judging panel included representatives from the Hong Kong Marketing Institute and The Hong Kong Management Association, together with celebrity chef Jacky Yu.

The winners were selected according to a number of criteria including quality, market strategy, innovation, corporate image, and public recognition. Each category winner was decided by a combination of public voting and the verdict of the panel of judges.