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Friday, Mar 12th

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Amway China

Saatchi & Saatchi win Amway China advertising account

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Saatchi & SaatchiAmway China has appointed Saatchi & Saatchi, won of the world's largest advertising agencies, to handle its Nutrilite health food range, including its flagship supplement brand, Double X.  Saatchi & Saatchi won through in a four way pitch against other leading 4A’s agencies.  The incumbent was Ogilvy & Mather China.

Amway entered China in 1992, headquartered in Guangzhou and with one of the largest maunfacturing plants built outside of the US.  Their combined strategy of strong retail focus, consumer advertising and well-established sales representative system took total sales to more than 8.2 billion US dollars by end of 2008, with double digit growth.

Amway's corporate vision is to help people live better lives, along with a "Think global, Act local" viewpoint, both values which are shared by Saatchi & Saatchi Guangzhou.

source: http://www.saatchi.com/worldwide/newsdetail.asp?nid=280

Amway China announces 28% growth

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Amway China LogoAmway has reported 28% sales growth in the Chinese market, reaching ¥17 billion in 2008 ($US2.5billion), Amway Greater China president Yan Zhirong told China Business News. "We have set a double digit growth target for 2009 as China's cosmetics market is projected to be worth ¥50 billion and to expand 12% over the years to come," Yan said.

He also disclosed that Amway plans to spend US$15million expanding production lines in Guangdong, with the introduction of new products including the Atmosphere air cleaning system and eSpring water purifer and other products. Amway is currently awaiting government approval of the plans.

Source: http://www.china-cbn.com/s/n/000004/20090226/000000108265.shtml

Nearly 20,000 Chinese Amway members to visit Taiwan for meeting

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Amway ChinaTaipei, Feb. 9 (CNA) More than 17,000 Chinese members of the global direct sales company Amway will arrive in Taichung in March and April for a major conference - providing the central Taiwanese city a chance to earn tourist revenue, officials said Monday.

Anna Wang, director of the city government's Industrial Development and Investment Promotion Committee, confirmed that more than 17,000 sales representatives and other members of Chinese Amway (China) Co., Limited are slated to visit Taiwan from mid-March in eight groups.

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Amway to invest $15m for business expansion in China

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American direct selling giant Amway Corporation plans to expand its business in China next year, company head Douglas L. Devos said in Guangzhou on Monday.

It will invest $15 million in the southern Guangdong Province, Amway's China headquarters, for the development of household products such as air and water purifiers, and kitchen appliances among others.

It's the eighth time Amway expanded production lines in Guangdong since opening a facility in the country back in 1992. Amway's total investment in China is $220 million.

"For all the negative impact of the global financial crisis, we have strong confidence in the Chinese market," said Devos.

He went on to say, the country's stable economic growth over the years has served as a backbone for Amway's business expansion in China.

Statistics showed Amway China's sales revenue increased 15 percent to reach 13.8 billion yuan ($2.01 billion) in 2007. The figure is expected to top 18 billion yuan this year, up 27 percent year on year.

Amway, based in Michigan, is considered the world's largest direct selling company with more than 3 million independent business owners in more than 80 countries and regions.

At present, its largest overseas production base is in Guangzhou, with a manufacturing area covering 141,000 square meters. It employs 6,000 people.

Amway China launches Environmental Protection Fund

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Amway's Eva Cheng receives an award from the Chinese government on behalf of AmwayBEIJING, October 11, 2008. Direct-selling company Amway Corporation announced on Saturday in Beijing that it had created an environmental protection foundation.

The merchandiser of health and beauty products also released its first global report on corporate social responsibility at the press conference.

As of the end of June 2008, Amway had donated a total of 2,500 million yuan (US$365.79 million) to 4,100 global projects that focus on children and environmental protection, the report said. The company also donated 37 million yuan to help victims of the 8-magnitude earthquake that jolted southwestern China in May.

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